The heart of your business is your contacts database, which is formed on your customer relationship management (CRM) suite.
A CRM could be a must for several reasons, like:
- It centralizes data in one place for all of your teams to use.
- It helps you speed up sales cycles and reduce potential customer churn.
- It supports marketing and sales in lead nurturing.
You want your CRM to be easy to use, streamline access for all of your teams, integrate seamlessly along with your other software tools, and provide insightful reporting features.
This is where the HubSpot CRM stands out. It beats out the competition in pricing and also in all the features that it provides.
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