Discover Amazon

Created In 1995
Product Category: Fashion&Beauty-Toys and Games-Sport-Major Applicance-Home&Art
Countries: Amazon Europe covers 5 European countries (Fr, UK, Italy, Spain, Germany)

Marketplace Commission on Amazon


Different categories have different commision fees:
7% commission on Computers
12% commission on Computer Accessories
8% commission on Consumer Electronics
10% commission on Electronic Accessories
15% commission on Sports & Outdoors
15% commission on Everything Else

Payment Terms on Amazon


Amazon first transfers your account balance to your bank account or your Payoneer Account, 14 days after the first business days on which transactions are completed. Subsequently, the settlement process repeats every 14 days.
To ensure a safe and secure buying experience for our customers, the money you make from a sale is reserved in your seller account for a certain amount of time to cover chargebacks, refunds or A-to-z Guarantee claims.

To receive payment, you must have the following:
A positive seller account balance. This means that the amount of funds in your account is greater than the amount of fees and refunds you incurred during a disbursement period. You need to have a minimum of 1 EUR in your seller account to receive payment.

Return Policy on Amazon


Each Buyer has a legal 14 days return right, for any reason.
The Seller must refund the whole product value, including shipping.
The Return Fees can be at buyer expanse.
Return fees are at Seller expanse for Garments and Shoes.
The Product must be returned in excellent condition.

Shipping Policy on Amazon


Amazon require a Local Return address for Returns.
The buyer won’t accept any additional fees like custom fees or any other fees.
The tracking need to be inserted ONLY when the order is shipped
The returns must be prepaid by the Seller when the Return is for a Defective product.
Tracking Number: You need to generate a valid tracking number for each of your orders and fill it with the right carrier when confirming the shipping of the product. As a security, please add this tracking number in a message on the order. 

Best Practice on Amazon


To become a Successfull Seller on Amazon

A successfull seller on Amazon should combine the following criterias:

The number of products inside your selectIon: the wider, the better

The content of your listing: insert texte, attractive pictures and bullet point for a quick overview of the product

The attractive price policy compared with similar products

The marketing tools used to Generate traffic on your listing

After Sales Service on Amazon

You are in the obligation to answer customer’s messages under maximum 48 hours

You make a commitment to settle as quickly as possible the customers complaints

Please note that according to the law, every product has 2 years warranty if new. Every mention on a 1 year guarantee will be rejected in case of complain

Mandatory to communicate in Local Language. Using Google Translate is strictly forbidden

Fight against Fraud and fake items

Counterfaits are strictly forbidden. In case of fake product, the order will be immediately refunded and the shop definitely deactivated.

It will be the same in any case of fraud.

To Avoid Account Suspension on Amazon


Amazon can suspend your account anytime if they consider that your performance or if your product selection violate their general rules.

According to C2Corner’s experience, we believe that Amazon can suspend your account for the following reason (not limitative)

The quality of your products or the Condition of your product does not match with your listing

The claim Rate is over 2%

The Return rate is over 3%

The delivery time is too long

The tracking are not moving

The buyer feedback is below 4,2/5

You don’t answer quickly enough to the buyer or you don’t solve the issues as fast as they request

If your account is suspended on Amazon

In case your account is suspended for the first time, you will need to understand the main reason of your suspension and ask for a reinstatement

Here is the process:

  1. Analyze clearly your datas an identify the main reasons of your suspension on Linio
  2. Analyze if you are able to improve the situation with some clear actions
  3. Set up your action plan internally and test it
  4. Write a clear action plan detailing the problems and the actions already implemented

Seller Eligibility – KYC On Amazon


Amazon KYC require the following documents to open a shop:

  1. Your Valid Company Business Registration official document
  2. A Valid scan of the owner’s ID or the owner’s Passeport
  3. Your European VAT Number
  4. Your Valid Phone Number. A representative of the marketplace might call you for a short interview
  5. A Valid and signed Statuts of Incorporation

The Main Datas Of Amazon


Amazon is Most well known and powerfull marketplace in the world

  • More than 40% of the orders are sent to third party sellers
  • Amazon Europe covers 5 european countries (Fr, UK, Italy, Spain, Germany)
  • Benefit from FBA
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