A Major Player for 17 Years

10 million visitors visitors every month
More than 30 000 products sold every day
22 million members in France
1/3 French Internet users

Sell on Rakuten

Delegate your customer service

Add New Products

Get a Return Address

Get a Local Fullfilment Center

Accelerated Payments

Marketplace commission

Monthly Fee is from 39€ / month up to 499€ /month according to the plan that you choose

  • 5,5% commission on Smartphone, Digital Camera, Speaker, Photo Lenses
  • 9,5% commission on Sport Goods
  • 5,5% commission on Computer and High Tech
  • 5,5% commission on Drones
  • 5% commission on Hoverboard

Payment terms

Payment every Monday and Thursday, based on the confirmed delivery of the products by the customer.
Example: if a product is delivered and confirmed on Sunday, then it will be paid on Monday. The Payment takes around 3 days to arrive on your Local Bank. If the orders are not confirmed by the customer, then it will be paid within 23 days after the shipment date automatically, on the next Monday or Thursday
If the Seller is VIP, we will be able to be paid within 3 days after shipment

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Return Policy

Rakuten require a Local Return address for Returns
Return Fees are at buyer expanse except if the product is defective.
The buyer has 14 days after delivery to return the product.
Over this 14 days, the buyer can return under the warranty period if the product is defective.
Warranty period: 2 Years for New products, 3-6 months for Used or Refurbished

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Shipping Policy

You need to ship out within 2 days max and insert the tracking the same day.
The buyer won’t accept any additional fees like custom fees or any other fees.
You need to deliver the buyer maximum within 7 days.
The tracking need to be inserted ONLY when the order is shipped.
The returns must be prepaid by the Seller when the Return is for a Defective product.
Tracking Number: You need to generate a valid tracking number for each of your orders and fill it with the right carrier when confirming the shipping of the product. As a security, please add this tracking number in a message on the order.

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Best Practice

To Become A Successfull Seller
On Rakuten

To Become A Successfull Seller On Rakuten

The number of products inside your selectIon: the wider, the better
The content of your listing: insert texte, attractive pictures and bullet point for a quick overview of the product
The attractive price policy compared with similar products
The marketing tools used to Generate traffic on your listing

After Sales Service
On Rakuten

You are in the obligation to answer customer’s messages under maximum 48 hours
You make a commitment to settle as quickly as possible the customers complaints
Please note that according to the law, every product has 2 years warranty if new.
Every mention on a 1 year guarantee will be rejected in case of complain
Mandatory to communicate in Local Language. Using Google Translate is strictly forbidden

Fight Against Fraud
And Fake Items

Counterfaits are strictly forbidden. In case of fake product, the order will be immediately refunded and the shop definitely deactivated.

It will be the same in any case of fraud.

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To Avoid Account Suspension

Rakuten can suspend your account anytime if they consider that your performance or if your product selection violate their general rules.
According to C2Corner’s experience, we believe that Rakuten can suspend your account for the following reason (not limitative)
The quality of your products or the Condition of your product does not match with your listing
The claim Rate is over 5%
The Return rate is over 5%
The delivery time is too long
The tracking are not moving
The buyer feedback is 4.0/5
You don’t answer quickly enough to the buyer or you don’t solve the issues as fast as they request
If your account is suspended on Rakuten
In case your account is suspended for the first time, you will need to understand the main reason of your suspension and ask for a reinstatement

Here Is
The Process

Analyze clearly your datas an identify the main reasons of your suspension on Rakuten

Analyze if you are able to improve the situation with some clear actions

Set up your action plan internally and test it

Write a clear action plan detailing the problems and the actions already implemented

Seller Eligibility – KYC

Rakuten KYC require the following documents to open a shop:
1. Your Valid Company Business Registration official document
2. A Valid scan of the owner’s ID or the owner’s Passeport
3. Your European VAT Number
4. Your Valid Phone Number. A representative of the marketplace might call you for a short interview
5. A Valid and signed Statuts of Incorporation

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